break through the fog with winning go to market strategies

Advisor Squad

Our network navigates the dynamic situations you are facing to cut through the fog (and the bs). We have deep experience across segment, industry and revenue size. Whether you need fractional CMO support, a savvy sounding board, a facilitator for planning sessions, a guest speaker at an offsite or solutions for everyday business challenges, invite us to the table—we’re ready to help.

Go to Market Plans

We partner with you to develop action plans that unlock the power of first party data to grow revenue and relationships, grow product adoption, structure partnership deals, drive growth and turn around lagging performance. We facilitate planning session, develop actionable strategies, outline pro forma scenarios, and keep you on a tight project plan. Work is action oriented and hits deadlines.

Market Insights

If you are exploring new market opportunities and in need of due diligence, we can help field customer research, understand where to win, where the current pain points are that need to be addressed and what your competitors are doing. Whether your focus is businesses, communities or direct to consumers, the seasoned team surfaces relevant insights about all of your stakeholders. Our action oriented recommendations drive winning marketing and sales tactics.

Fogbreak Advisors Services

Management Matters

  • Build business cases and proformas, manage budget planning, report ROI

  • Fractional CMO team oversight, coverage for leaders on leave, support to C-suite on go to market strategies, organizational structure and talent needs. Our side hustle also includes coaching college students navigating real world job searches.

  • Need help coordinating meaningful offsites and planning sessions? Finding compelling speakers, build planning materials and all the details in between.

  • Need help getting the senior leaders and their teams aligned to prioritize realistic run the business and grow the business action plans?

Operational Secret Sauce

  • Oversee primary market research, landscape analysis, due diligence and practical return on investment evaluation.

  • We provide a practical approach to assess how to maximize emerging data technology and AI tools, get to market quickly to test and learn, and align enterprise wide opportunities.

  • We can help think through how to maximize the power of the tech stack and marketing leads to support sales, marketing and back office to exceed customer expectations and deepen customer relationships.

  • The key to success is a compelling brand. We can help clarify target audience, your competitive landscape, Unique Value Proposition (UVP), Reasons to Believe and Brand Personality and Tone.

Omni Channel Revenue Dance

  • We can help create opportunities to present your thought leadership in your respective industry, through compelling content, partnerships, live client experiences, and digital amplification.

  • From sports and media partnerships to local community activation, we can help build the activation idea, investment business case and “wow” activation ideas.

  • We can help optimize investment dollars to grow revenue efficiently through omni-channel coordination across sales, digital and marketing efforts, ultimately improving conversion rates and reducing attrition. In the B2B space, we can help improve lead quality and sales support.

  • Customer Advocates drive faster growth and less attrition, we can help you implement a few tactics that help deepen customer engagement and relationships through thoughtful integration of your tech stack and sales and marketing strategies. 

Fogbreak Advisors know how to reach the decision-makers behind your product or service, whether through direct consumer, hybrid B2C/B2B, or B2B channels. We also help guide your organization to bring those ideas to life. Our approach adapts to your business needs, from startup stages to mid-size growth pivots or large organizations seeking fresh perspectives.